What a search visibility audit should answer
A practical outline for turning an audit from a list of issues into a set of decisions.
Better ways to be found in AI answers.
Practical ideas on the questions people ask AI, the sources behind its answers, and how companies are improving their visibility.
Index4 articles
Writing for answer-seeking readers
How to make an explanation useful when a reader arrives with a precise question.
A working brief for AI search observation
A proposed method for documenting where and how a brand appears in generated answers.
Choosing what to measure
A framework for matching search metrics to the decisions a team needs to make.